How to Choose Luxury Tour Operator Software in 2026: A Practical Guide for Boutique Operators and Independent Advisors

The fastest way to lose a luxury client in 2026 is not a bad lodge recommendation — it’s a 14-page PDF, a Stripe link sent in a separate email, and a “let me check with the DMC and get back to you tomorrow.” If you sell complex multi-destination trips to Africa, Asia or Latin America, the tour operator software platform you choose now decides whether you can credibly compete with the operators your clients are also talking to.

This is a guide for boutique luxury tour operators and independent travel advisors who already know they need a tour operator software platform, and just want a candid, vendor-aware view of what actually matters in 2026. We’ve built one of these platforms (Waybird), and before that we ran Timbuktu Travel for over a decade. So this isn’t a listicle. It’s the buying conversation we wish someone had with us when we were on your side of the table.

What is a tour operator software platform?

A tour operator software platform is the system of record a travel business uses to design itineraries, quote and book trips, take payments, manage suppliers, and run the trip on the day. In 2026 the category has split into four overlapping types:

1. Itinerary builders — Wetu, Safari Portal, Travefy. Beautiful client-facing proposals; lighter on back office support.
2. End-to-end operator platforms — Tourwriter, Tourplan, TravelStudio. Quoting, supplier management, accounting integrations, mid-office workflow.
3. Booking-and-payment platforms — WeTravel, Bókun, Rezdy, Checkfront. Built around payments, group manifests and OTA distribution.
4. All-in-one + host agency hybrids — Waybird. A newer category combining itinerary building, embedded multi-currency payments, optional back-office workflow and the legal wrapper of a host agency in one platform.

The strongest luxury operators in 2026 are usually not the ones using the most software — they’re the ones with the least operational friction. Most are actively consolidating away from disconnected stacks of itinerary builders, Stripe links, spreadsheets, CRMs and accounting tools into fewer, more integrated systems.

Who should read this guide

This guide is for you if you build complex, multi-destination luxury trips — most often to Africa, Asia, or Latin America — and you fall into one of these buckets:

• Boutique tour operator (1–20 staff) designing tailor-made FIT trips, charging service fees, and tired of stitching together five tools.
• Independent travel advisor who left a larger agency, wants to keep their own brand, and is deciding between going fully solo or joining a host agency.
• Africa, safari, or DMC specialist whose product mix doesn’t fit neatly into mainstream travel-agent tools built for cruises and Disney.
• Founder evaluating a switch — typically off Tourplan, off spreadsheets, or off a stack of Travefy + Stripe + QuickBooks + Google Sheets.

If you sell day tours, attractions tickets, or all-inclusive packages, most of this guide will not apply. Bókun, FareHarbor, Peek Pro and Rezdy are better fits for that segment.

The 10 things that actually matter when choosing tour operator software

Most buying guides hand you a 50-feature checklist. After running and building these systems, here are the ten criteria that actually move the needle for luxury multi-destination operators:

1. Itinerary quality and speed — can you produce a branded, multi-leg proposal in under 30 minutes?
2. Pricing and quoting flexibility — multi-currency costing, markups, commission handling, dynamic pricing.
3. Multi-currency payments — can the client pay in their currency while you settle in yours, without 4–6% in fees?
4. Supplier connectivity and DMC access — live availability via ResRequest and NightsBridge, the ability for DMCs to output branded itineraries to your agents, and (for independent advisors) access to a vetted DMC network.
5. Back-office workflow — auto-generated invoices and receipts, guest data collection, automated reminders. For hosted advisors, additionally: supplier payments handled for you, FX risk managed centrally.
6. Licensing and liability insurance — independent operators benefit from coverage by Waybird’s E&O & liability insurance.
7. Branded client experience — your logo and colouring, not the vendor’s, in front of the traveller.
8. CRM and lead management — pipeline, repeat-client tracking, enquiry-to-booking conversion.
9. On-trip experience — can the traveller access their full itinerary, supplier contacts and emergency numbers offline once they’re out of signal? A native app is one route; comprehensive PDF travel docs are another. What matters is that nothing breaks when the wi-fi does.
10. Onboarding, training and support — how fast can your team be live, and is support coming from people who’ve actually run a tour operator?

The rest of this guide goes deep on each.

How much does tour operator software cost in 2026?

Pricing models in this category fall into four buckets, and the right one depends on whether you run your own brand or want a host-agency wrapper:

• Per user, per month — Tourwriter starts at $99/user/mo; Wetu’s tiered plans run $75 / $150 / $395 per month; Travefy is around $39+ per user; Safari Portal is $199 / $299 / $399 per month. Most are billed annually.
• Flat subscription — WeTravel Pro is $79/month with unlimited users; Waybird Lite at $199/month and Core at $349/month, designed for boutique tour operators who want to run their own merchant accounts and manage client payments themselves.
• % of bookings — Bókun (~1.5%), FareHarbor (passes 6%+ to clients), TripWorks (~6%). Common in tour-and-activities, less common in luxury FIT.
• Commission split / host agency — for independent advisors who’d rather not run their own licensing, insurance, payments and back office. Fora starts at 70/30 rising to 80/20; KHM starts at 80/20 rising to 90/10; Waybird Hosted is weighted to the advisor. No software cost, but a margin share on each booking.

A useful rule of thumb: if you’re a boutique tour operator running your own brand and merchant accounts, a flat subscription ($79–$399/month) keeps the margin in your business. If your average trip is $15,000–$60,000 and you do 30–150 trips a year, per-user SaaS lands in the same range. If you sell heavy group volume at sub-$3,000 tickets, % of bookings usually wins. And if you’re an independent advisor doing 10–40 high-ticket trips a year and don’t want to handle licensing, payments and back office yourself, the host agency commission split typically wins on total cost of ownership once you price in everything you’d otherwise have to assemble.

Tour operator software pricing comparison (2026)

Platform	Pricing (entry)	Pricing model	Best fit
Tourwriter	$99/user/mo	Per user	Luxury FIT, bespoke design, accounting-led teams
Wetu	$75/mo (Lite) → $395/mo (Enterprise)	Flat tier	Africa-content-heavy itinerary delivery
Safari Portal	$199–$399/mo	Flat tier	Premium visual presentation, design-led advisors
Travefy	~$39+/user/mo	Per user	Solo advisors needing a fast proposal tool
WeTravel	$79/mo + processing	Flat + %	Group/multi-day, payments-led
Tourplan	Custom enterprise	Enterprise	Mid–large DMCs, high booking volumes
Bókun	$49/mo + ~1.5%	Subscription + %	Activity operators, OTA distribution
Waybird (Lite / Core)	$199 / $349/mo	Flat tier	Boutique operators with own merchant accounts
Waybird Hosted	80/20 split	Commission split	Independent advisors wanting insurance included + payments handled

Pricing is from public vendor pages at time of writing. Always confirm with the vendor. Most ‘flat tier’ plans include a set number of users and charge for additional seats, so cost scales with team size.

Itinerary builder quality: the part everyone underestimates

In 2026 the itinerary is the product, and a generic-looking proposal will lose to a branded, interactive one nine times out of ten.

We learned this the hard way at Timbuktu. Two operators can quote the same Botswana–Cape Town trip at the same price, and the one whose proposal looks like it came from a software vendor’s template will lose to the one whose proposal looks like a magazine article. Clients are comparing 3–5 quotes on luxury trips. And increasingly, the itinerary is no longer just a proposal — it’s the booking record, payment portal, guest information hub and live trip document all in one. The platforms gaining traction are the ones treating the itinerary as a living operational system, not just a pretty PDF.

What “good” actually looks like in 2026:

• Multi-day, multi-leg structure built in. Not a sequence of single-page templates duct-taped together.
• A pre-loaded content library of properties, regions and experiences with original copy and current photography. Generic Wikipedia paragraphs are a tell.
• Live availability and dynamic pricing as you build, not a separate spreadsheet you reconcile later.
• One link, not a PDF. Travelers should open a single URL on their phone, see the trip, pay the deposit, and not lose it in their inbox.
• Editable after sending — change a hotel, the trip updates everywhere automatically. No re-attaching PDFs.

Wetu has built its reputation on the depth of its African content library — useful if you want pre-loaded property and destination copy out of the box, less so if you care about how the finished itinerary looks. Safari Portal and Waybird are where the visual bar lives in this segment; per JetRockets (Safari Portal’s development partner), Safari Portal has been used by “over 1,000 travel agents and operators worldwide” producing more than 10,000 custom itineraries. In our view, Wetu is less suited to back-office work for boutique operators — it’s designed primarily as an itinerary and content tool, and operators often pair it with a separate ERP such as Tourplan. Safari Portal and Waybird both embed payment buttons directly inside the itinerary, connecting to your own Stripe or Flywire account; WeTravel goes further and acts as merchant of record itself, which centralises chargebacks but ties you to their rails.

Pricing, quoting and multi-currency: where most platforms fail

Any platform you’re seriously considering must let you build a multi-currency itinerary, apply markup or commission rules at the line-item level, and re-cost the trip in seconds when a supplier rate changes.

A Botswana trip might involve a USD-billing camp, a ZAR-billing transfer company, a USD park fee, and a GBP-paying client. If your software forces everything into one currency at the input stage, you are either eating FX risk yourself or quietly under-charging the client. Both happen more than people admit.

What to test in a demo:

• Build a 10-day, 4-property itinerary that crosses two currencies.
• Change the season from green to peak; confirm pricing updates without manual rework.
• Apply a 20% markup to lodge nights but a 5% markup to flights; confirm it survives a duplicate-and-reuse.
• Export an invoice your accountant can actually read.

Tourwriter and Tourplan are strong here because the costing engine is core to their architecture — Tourplan publishes that 450 tour operators and DMCs across 75 countries use the platform, with named African clients including andBeyond and Tourvest Destination Management. Travefy and Wetu, designed first as itinerary-presentation tools, lean lighter. Waybird and WeTravel both treat the itinerary and the booking as a single living document — edit a hotel and the trip updates everywhere, including the client-facing version. Tourplan and Tourwriter handle multi-currency costing and re-quoting more deeply on the supplier side, with live or rate-card feeds where available.

Worth being specific about how dynamic pricing actually works in 2026. Most platforms in this segment — including Waybird — don’t pull live rates from supplier inventory systems; they use manually loaded seasonal from-prices for each property, combined with park fees, activities budgets and transfer costs, to produce an estimated price range as you build the trip. In our experience the final invoice almost always lands inside the quoted range, especially for African product. Live API-driven pricing exists at the enterprise end (Tourplan, Tourwriter), but the manual seasonal-rates approach has the advantage of working with every property, not just the ones with modern tech.

Payments: the most expensive line item nobody negotiates

If you’re sending Stripe links and absorbing standard fees plus FX on cross-border bookings, you are leaving five figures a year on the table for any operator doing more than $500K in annual sales.

Cross-border travel payments are the single most under-optimized cost center in luxury operations. A few things to know in 2026:

• Stripe charges 2.9% + $0.30 for US-domestic cards. Cross-border becomes meaningful: per Stripe’s published pricing, taking a European card in euros into a US account is 2.9% + 1.5% (international card fee) + 1% (currency conversion) — a total of 5.4% + $0.30 per transaction. That’s fine for low-ticket sales. It is not fine for $40,000 honeymoons.
• Flywire is built specifically for travel and education. According to Flywire’s FY2025 Annual Report (10-K, Nasdaq: FLYW), it processed “over $37.6 billion…of total payment volume across more than 140 currencies” through a network covering “over 240 countries and territories” — often using local bank rails (lower fees than card), with clients paying in their currency while you settle in yours.
• WeTravel is the merchant of record on its own platform, so chargebacks and disputes route through WeTravel rather than landing on your desk. Local rails — ACH, SEPA, BECS, iDEAL — process at 0% on many bookings. WeTravel reports more than 8,000 multi-day travel businesses on the platform and raised a $92M Series C led by Sapphire Ventures in September 2025, with annual payment volume forecast at over $1 billion.
• Wire transfers are still the cheapest way to move large sums internationally — but only if you can get clients to actually do them, which a polished invoicing flow is what makes possible.

The strongest 2026 setup for luxury operators is some combination of card (for convenience), local bank rails (for cost), and integrated wire (for high-value bookings) — all reconciled to the booking record automatically. Anything that asks you to manually match payments to invoices is a tax on your time. This is where the design of the itinerary tool matters more than the brand of the processor. Modern platforms like Waybird increasingly treat payments as part of the itinerary experience itself — letting clients review the trip, approve it and pay deposits inside the same live document, with the booking record updating automatically throughout. WeTravel takes the opposite path and acts as merchant of record so you don’t need your own accounts at all. Both models are valid; what isn’t valid in 2026 is sending a separate Stripe link in a follow-up email.

Back-office and supplier reconciliation

The time you spend reconciling supplier invoices is invisible to clients but is the difference between a 22% margin and a 35% margin.

Things that actually break a tour operator’s back office:

• A client pays a 25% deposit; you need to pay a 30% deposit to the lodge in three days; the FX moved against you between the two.
• A DMC sends a single consolidated invoice for eight services, two of which weren’t booked.
• A trip changes mid-flight; refund logic has to flow back through three suppliers and one client.
• A supplier shifts from net to gross commissionable; your costing assumptions break silently.

Software that handles this well has either a real general ledger inside (Tourplan), a tight two-way Xero integration (Tourwriter), or a fully managed back-office layer where someone else does the reconciliation (Waybird’s Hosted tier, which includes supplier payments). For independent advisors below a certain volume, doing your own back office through QuickBooks plus spreadsheets is usually a worse deal than handing it to a host agency or operator-grade SaaS.

Licensing and liability cover

If you’re running your own brand, this is your problem to solve. If you’re operating under a host agency, it’s part of what you’re paying for. There’s no third option.

Independent US advisors face Seller of Travel registration in a handful of states (California, Florida, Washington and Hawaii at time of writing) — most don’t tackle this themselves and operate under a host’s licences instead. E&O (“errors and omissions”) insurance is a separate question, typically $500–$2,500/year for a $1M policy depending on revenue and product mix.

Before signing with any host, check:

• Are you a named insured on the host’s E&O policy, or operating “under” it as a sub-contractor?
• What’s the effective per-advisor limit? Master policies can dilute in a bad claim year.
• What territory does the policy cover? Some are limited to suits brought in the US and Canada, even when clients travel globally.
• What happens to your coverage if you leave the host?

Waybird’s tiers handle this differently. Lite and Core subscribers run their own brands and remain responsible for their own E&O and any state registrations. Hosted advisors operate under Waybird for the booking — guests accept Waybird’s T&Cs, the advisor effectively becomes a Waybird consultant, and the booking sits on Waybird’s professional liability policy (Arch Insurance via Aon Affinity, $1M E&O). It’s a different product for a different buyer.

Host agency vs SaaS: when does each make sense?

Pure SaaS is the right choice when you have your own brand, your own licenses, your own E&O, and the ops capacity to run a back office. A host agency is the right choice when you’d rather sell trips than spend Friday afternoons on supplier reconciliation and state filings.

Factor	Pure SaaS (e.g., Tourwriter, Wetu)	Host agency / hybrid (e.g., Waybird)
Brand	Yours	Yours, on your domain
E&O insurance	You buy separately	Typically included
Payment processing	Your own merchant account, set up by you	Your own Stripe / Flywire / Mobipaid account, embedded inside the itinerary
Back-office admin	You do it	Optional managed support
Commission split	None — you keep 100%	Shared margin or fee
Best for	Established operators with ops staff	Independent advisors, lean teams, new entrants

Mainstream host agencies (Travel Leaders, KHM, Avoya, Fora) are built around cruise and resort bookings. Splits vary: Fora’s website states advisors start at a 70/30 commission split, rising to 80/20 at higher volume; KHM Travel Group publishes that “agents start out earning an 80% commission payout,” scaling to 90% upon reaching $5,000 in annual paid commission. Luxury host agencies (Gifted Travel Network, Departure Lounge, PTN Travel) skew toward Virtuoso membership and consortia perks.

The Africa-and-Asia luxury specialist segment has historically been underserved by both groups. Mainstream hosts don’t understand DMC workflow; luxury hosts focus on cruise/resort consortia rather than complex multi-destination FIT. That’s the gap Waybird was built to address.

The Africa-specialist supplier integration question

If you sell African safari product, your platform’s ability to talk to ResRequest, NightsBridge and Tourplan matters more than any other integration.

ResRequest is the central reservation system used by a long list of high-end African properties — Time + Tide Africa, Mashatu Game Reserve, Sun Destinations, Imvelo Safari Lodges, Ibo Island Lodge, RockFig Safari Lodge and others. Per ResRequest’s own documentation, “ResRequest currently has a connection to Tourplan, Wetu, Travelyst, GranIT Safari and Travelogic,” and partners with channel managers including NightsBridge, SynXis, SiteMinder and Profitroom. Operators like Expert Africa, Go2Africa, African Eagle, Bushtracks Expeditions and Wilderness Safaris have built direct system-to-system connections via the ResConnect API.

NightsBridge is southern Africa’s dominant accommodation tech, with a self-reported 10,000+ clients and 20 years of operating history; it acquired hotel PMS Semper in March 2026 to consolidate its position in the independent property segment. It integrates with ResRequest as a channel manager and feeds into mainstream OTAs.

Tourplan, used by 450 tour operators and DMCs across 75 countries (per tourplan.com’s homepage stat block, which also cites 10,000 daily users), counts andBeyond and Tourvest Destination Management among its long-tenured African clients.

If you’re a pure FIT advisor reselling DMC product, integration depth matters less — you’ll mostly receive net rates from your DMC and re-quote inside your tool. If you’re operating directly to lodges, native ResRequest and NightsBridge connectivity will save your team meaningful hours every month.

Branded client-facing experience

In 2026 the traveller should never see your software vendor’s brand. If they do, you’re paying to advertise someone else’s company on your highest-margin product.

Things to check before signing a contract:

• The traveller-facing URL should be on your domain (or at minimum, a clean white-labeled subdomain).
• The mobile app, if there is one, should carry your name and logo — not “Powered by [Vendor].”
• The PDF export should not have a footer link to the vendor’s marketing site.

In our assessment, Travefy and Wetu’s lower-tier plans offer less white-labeling. Safari Portal does white-label well at the higher plan tiers. Tourwriter and Tourplan are largely back-office, so the question doesn’t arise. Waybird gives you a clean subdomain (yourbrand.waybird.com) by default — no vendor logos inside the trip experience — with custom domains available as a $15/month add-on.

CRM, reporting and analytics

You need three things from a CRM in this segment, and most operators don’t get all three:

1. A pipeline view of enquiries → quotes → bookings, with conversion rates by source.
2. Repeat-client tracking — luxury operators do 30–50% of revenue from repeat travelers, and your software should know who they are.
3. Source attribution — which referrer, advisor, or marketing channel produced this booking, so you actually know what’s working.

Most itinerary tools either have a more limited CRM (Travefy, Wetu) or a strong CRM that’s bolted onto a costing engine (Tourwriter, Safari Portal). Operator ERPs like Tourplan have proper reporting at the cost of a steeper learning curve.

Onboarding, training and support

A platform you can’t get live on inside 30 days is usually a platform you’ll quietly stop using. Watch for:

• Data migration — will the vendor move your existing supplier list, content library and template itineraries, and at what cost?
• Training modality — live onboarding sessions, recorded webinars, or self-serve only?
• Support response time and language — Africa-focused operators often need GMT+2 / GMT+3 coverage.
• Who’s on the other end — a generic support pool, or someone with travel ops experience?

Tourwriter publishes that most teams are live within weeks; Tourplan rollouts often run 3–6 months for enterprise. Travefy and WeTravel are typically days. Waybird is set up for operators who already have a brand and want to move quickly: account setup takes hours, not weeks, once your content and supplier rates are loaded, with training typically running one to three 30-minute sessions depending on how technical your team is.

A practical checklist before you sign any contract

Use this as the last sanity check before committing to a tour operator software platform in 2026.

• We can build a 10-day, multi-currency, multi-leg proposal in a demo in under 30 minutes.
• Pricing re-costs in seconds when you change properties, dates, or season — no exporting to spreadsheets.
• Clients can pay in at least 5 currencies; we settle in our preferred currency.
• Card and at least one local bank rail (ACH, SEPA, BECS) are supported.
• The traveller-facing experience lives on our domain, with our branding, no vendor logos.
• The platform integrates with at least one of: Xero, QuickBooks, our DMC system, ResRequest, NightsBridge.
• If we’re hosted, our E&O coverage is in writing with a stated per-agent limit.
• Onboarding timeline and data migration scope are written into the contract.
• We’ve spoken to at least two existing customers in our segment (Africa, Asia, Latin America luxury FIT).
• Total monthly cost — software + processing + admin time saved — is lower than our current stack.

Where Waybird fits

Waybird was built by the team behind Timbuktu Travel after years of running a luxury tour operator across Africa, Asia and Latin America using the same fragmented stack most operators still rely on today.

We couldn’t find a platform that combined high-end itinerary building, embedded multi-currency payments, supplier workflow, CRM, back-office support and host-agency infrastructure in one place — particularly for complex FIT travel.

Most tools in this category solve one piece of the puzzle well. Waybird was designed to reduce the number of systems an operator needs to run their business.

It’s specifically built for boutique luxury operators and independent advisors selling tailor-made, multi-destination trips — especially those operating across Africa, Asia and Latin America — who want modern client presentation without sacrificing operational depth behind the scenes.

Frequently asked questions

What is the best tour operator software platform for luxury operators in 2026?

The best platform depends heavily on your operating model. Tourwriter and Tourplan lead for end-to-end operator and DMC workflows. Wetu has the deepest pre-loaded African content library. Safari Portal and Waybird are the strongest options for visual itinerary presentation. WeTravel leads for payments-first multi-day operators. Waybird is purpose-built for boutique luxury operators and independent advisors selling complex trips to Africa, Asia and Latin America who want an all-in-one platform plus host-agency benefits.

What is the difference between an itinerary builder and a tour operator software platform?

An itinerary builder (Travefy, Wetu, Safari Portal) is a client-facing tool focused on producing branded proposals and trip documents. A tour operator software platform also handles quoting, booking management, supplier reconciliation, payments and accounting. Many operators run an itinerary builder alongside a separate ERP — but the trend in 2026 is toward all-in-one platforms.

How much does errors and omissions insurance cost for a travel advisor?

According to Insureon, travel agents pay an average of $38 per month — $451/year — for $1M E&O coverage. Full agencies typically pay $500–$2,500/year depending on revenue and product mix. Many host agencies include E&O as part of their membership, but you should confirm in writing whether you’re named or additional insured and what your per-agent limit actually is.

Should I join a host agency or operate independently as a luxury travel advisor?

Operate independently if you have your own established brand, the operational capacity to handle your own licensing, insurance, payments and back office, and the volume to absorb those overheads. Join a host agency if you want to focus on selling trips and have the host handle licensing, insurance and admin in exchange for a margin share or membership fee. For luxury Africa/Asia/LatAm specialists, mainstream host agencies often don’t fit; tech-driven hosts like Waybird are built for this segment.

What are the best payment platforms for international tour operators?

Stripe is the default for card processing but charges 2.9% + 1.5% + 1% (5.4% + $0.30) on cross-border, cross-currency cards per its published pricing. Flywire is purpose-built for travel and education, supporting 140+ currencies across 240+ countries and territories with $37.6B FY2025 volume per its 10-K. WeTravel offers fee-free local payment methods (ACH, SEPA, BECS, iDEAL) and serves as merchant of record. The strongest setup combines card, local bank rails and wire — reconciled to a single booking record.

Does Wetu integrate with Tourplan and ResRequest?

Yes. ResRequest’s ResConnect API integrates with both Tourplan and Wetu, per ResRequest’s own documentation. NightsBridge connects as a channel manager. Tourwriter and Safari Portal are not currently listed as ResRequest integration partners.

How long does it take to onboard new tour operator software?

Lightweight tools like Travefy and WeTravel can be live in days. Tourwriter typically takes a few weeks. Enterprise systems like Tourplan can take 3 to 6 months. Waybird can have an existing operator live in hours once content and supplier rates are loaded, with one to three 30-minute training sessions covering the rest.

What is the difference between a traditional host agency and a tech-driven host agency platform?

Traditional host agencies (Travel Leaders, KHM Travel Group, Avoya, Fora) provide credentials, supplier access and back-office support but typically rely on a patchwork of third-party tools for itinerary building and payments. Tech-driven host agency platforms (e.g., Waybird) bundle a native itinerary builder, embedded multi-currency payment connections, back-office support, licensing and liability insurance in one integrated platform.

Which tour operator software is best for Africa specialists?

For Africa-specialist operators, the meaningful platforms are Tourplan (used by andBeyond, Tourvest and 450+ DMCs in 75 countries), Wetu (deepest African content library), Safari Portal (premium visual presentation), and Waybird (all-in-one platform plus host agency built specifically for Africa, Asia and Latin America luxury specialists). The right choice depends on whether you’re operating directly to lodges or reselling DMC product.